Analytics & performance dashboards
Profit per puja — revenue minus ad spend, PG fee and daily fixed cost, by language.
Day-wise profit and loss — GTV, revenue, channel spend, fixed costs, net.
All channels side by side — clicks, registrations, transactions, ROAS.
Repeat devotees — total business minus channel and retargeting.
Every puja with its Meta, Google, CST, Retention and Organic split — filter by language.
Pick Meta or Google — per language new and repeat devotees, revenue, CPND.
All paid spend by day and language — ROAS, CPND, shift signals, wasted spend.
All active pujas flagged working or not by ROAS, CPD or CPND.
One puja end-to-end — timeline, campaigns, ads, creatives and what worked.
Paste puja IDs — per-puja spend, CPD, CPND, source split, ROAS.
Group pujas into one event (Pitru, Janmashtami) — cross-language totals.
Searchable list of all pujas — name, English translation, ID, spend and txns.