Ads Spend — Meta + Google

Revenue is booking-attributed by exact utm_source (net of GST), dated by transaction date. CST credit adds call-closed new-devotee revenue: cst to Meta, cst_google + google-play to Google (range totals, not in the daily chart). Repeat % = share of ad-attributed bookings from existing devotees. Puja ROAS lags spend, so judge live pujas on CPND and trend. Past days are cached; today and yesterday are always refreshed.